Search Engine Marketing, Adwords and Wasted Reach

Adwords! Big or Small
You must have heard it a thousand times, "Google Adwords are for small entities who have limited marketing budget". Contrary to popular belief Google Adwords can perfectly substitute a Television commercial if not more.  People spend more time online than before and this surfing came at the cost of lesser television time therefore in the near future Internet will replace Television to some significant extent.


Diminish Wasted Reach with Adwords

The perceived  importance of SEM will get enhanced when you see how Google Adwords diminishes Wastage Reach and only targets the relevant audience.When you promote your product through traditional marketing channels you end up spending some part of your marketing budgets at promoting your products to people who don’t want it. To overcome this “wasted reach problem” Google introduced “Adwords”, a PayPerClick keyword based digital advertising solution which enables you to target your market with great precision.

Adwords! A 50 caliber Sniper Rifle

Google Adwords enables you to pinpoint your ads only to the segment which is interested in your ad. This rare feature of Google Adwords allows it become the future of promotion in the world. Google Adwords is like sniper rifle, its a very power weapon and can work wonders if used by an expert. Precision and keen observation is what differentiate between a novice and an effective expert.

To acquire this great precision requires Search engine marketing expertise.

Q. Wondering whether you have it in you to be a successful Google Adwords Champ.

Ans. Other than the working knowledge of an Adwords account you should also have the following expertise: 

  

Do you have these expertise?

• To prevent researchers clicks
• To prevent fraud clicks
• To optimize your landing page

Researcher Clicks
Not every visitor clicking on your advertisement is a potential buyer. According to a research almost 30% of the clicks are received by visitors who are researching for similar products. This leaves to only 40% (40%=100% –30%Fraud –30%Research) of the received visitors to be your potential buyers.


Fraud Clicks
According to studies, around 30% of the clicks on an advertisement are fraud clicks. Although Google provides the ability to reclaim that investment, it gets very time consuming and requires a lot of setup on your website to identify these clicks.


Landing Pages
Identifying & creating the right landing page for your SEM campaign requires specific expertise. Knowing how to present your product & multiple options for your landing customer can make a difference of 200% conversion but requires consultancy from experts or you can spend some time on the good old Google search engine for research.