How To Use Press Release Submission Effectively For SEO

SEO Press release is similar to a standard press release with just one difference. SEO press release will have content that is optimized for SEO to provide greater search engine visibility. By using PRs you can keep the journalists, prospective customers and existing customers updated about the products and services offered by you. Many businesses nowadays use press release submission as part of their SEO campaign to increase brand awareness. If you are interested to know more about what a PR is, click on the following link,

http://en.wikipedia.org/wiki/Press_release.

It is important to ensure that you write it properly caring the guidelines discussed in this article. It should contain embedded links that will direct users to relevant pages on your website. When a good SEO PR is submitted and distributed through a good press release distribution service, it will find its way into other third party websites and this will build a powerful set of backlinks to your website. This will improve the search visibility of your website as you have established a strong set of backlinks. In this post, we will look at a few tips that will help you to create it in a SEO friendly way.

Tips for effective SEO press release submission

Include your primary keywords

• Keywords are the most important aspect of any SEO strategy and therefore you should include your primary keywords in the press release
• Research to identify the primary keywords for your business
• Ideally, you should have your primary keywords 2-3 times in the press release.
• Ensure that the keywords are spread out and are not bundled close to each other

Create a compelling headline using your primary keyword

• Headlines play an important role in attracting users to your work
• The average length of a headline is 70 characters. So create a headline that will wow your audience within the 70-character limit.
• The title has to be short, sweet and attractive.

Create a content relevant sub heading

• Use the sub heading to provide information on the content
• The sub heading is as important as the headline and therefore it has to be attractive and relevant to the content and the headline

Use relevant links in the press release

• The content in the landing page for the links that you use has to be relevant to the content that is present in your PR
• Double check if the links you have provided work before you make your submission
• Do not link the same page to the keywords. Use different landing pages for maximum effectiveness
• Try to provide third party links inside that talk about research or surveys in your area of business. This will help bolster your work.

Provide current information related to you company

• Towards the end of the press release, add information about your company. Ensure that the information provided is the latest.
• You can add a few lines regarding your products or services as final additions to the press release.

Add images

• By adding a compelling picture, you will be able to attract more audience to your submission.
• Pick an image that is relevant and unique for maximum effectiveness.

Matthew Anton is the co-founder of BacklinksVault.com, a company specializing in SEO and Social Media services for over 8000 active businesses.

Youtube Video Optimization Tips for Google Searches

Youtube Optimization Elements

It goes without saying that the internet is evolving at an immeasurable rate. As a Video Producer turned Internet Marketer, I wholeheartedly believe that a compelling video with the correct sales tactics and calls to action can produce more substantial results than any other form of online media. Unfortunately, the best video in the world won’t generate new business if nobody sees it.

With the correct on-page optimization tactics, a Youtube video can rank on the top of Google and Youtube searches. There are many additional variables that I will not be able to touch on today, but a well-produced video that has good on-page SEO will usually produce amazing results without having to worry about channel authority, marketing or linking tactics.

Before Uploading Your Video File

A little bit of planning can go a long way. The very first thing that you should do is “keyword research.” There are several softwares and websites that have keyword research tools. Although I use several tools and software for SEO, the keyword research tool that I prefer is Wordtracker.

After using your preferred keyword research tool, hopefully, you find the perfect keyword. A keyword that is closely related to your content, with high search volume and low competition is what you are looking for. The metrics can vary drastically depending on your subject, but the insight that keyword research can provide is nearly priceless.

Once you have chosen your “focus keyword” rename your video file with it. For instance, your keyword is “Caribbean Travel Tips 2013” rename your file and keep the same extension. Your video file would be renamed as “caribbean-travel-tips-2013.mp4” or .mov, .avi, etc.

Title

Your video’s title is the single most important onsite SEO element. Make sure to keep it between 40 and 67 characters and include your focus keyword. For instance, I would update the title while the video is uploading to become “Mike's Caribbean Travel Tips 2013 | Fleetfoot Marketing”

I like to use this SEO Character Counter page to help make my titles quickly.

At this point, you can remove the extension. Your title does not need the ,mp4, .mov, .avi, or whatever other extension it may have.

Description

A full description is important for the search engines to be able to find and rank your video properly, so don’t get lazy on this part. A good description should be at least 300 words. I have seen other authorities recommend 500-700 words, but I have found 300 do be sufficient.

Make sure to include your keyword as the very first item, followed by a link to your website, social media, or whatever other place you would like your viewers to visit. Your page will have a little extra juice if there is an outbound link with the keyword in it, such as http://examplesite.com/caribbean-travel-tips-2013 but only do this if you actually have a real page to link to or your video may get penalized.

Very few people will actually read the description, but it is important not to overuse your keyword. This article from SEO Braintrust explains what not to do when writing a description. My suggestion is to simply transpose the video. This should produce a description that is relevant to the video, and includes related keywords.

Tags

Tags are fairly easy. If you want to get a good idea of some tags to use, do a search on Youtube of your focus keyword and look at the tags on the top-three videos. Use the ones that are related to your video, as well as a couple of your own. Don’t use more than ten because this will give less weight to each. Also, avoid duplicates.

Video Thumbnail

A good video thumbnail is important because every internet user makes a split-second decision to click on your video or not based on its title and the thumbnail image. Youtube will generate 3 random images to choose from, and if they aren’t perfect, you should upload your own. This option may not be available to every user, so make sure you are in a good standing with Youtube and you have followed Google’s terms of service.

Advanced Settings

The more information you provide to Youtube, the more relationships Youtube and Google will find with other users. This will cause your video to be favored in Youtube and Google searches for certain users, so make sure to add a date and location under the “advanced settings” tab.

Share and Promote

This is beyond the scope of this article, but now that you have a great video that is perfectly optimized, it is time to share, link-to, embed, and promote your video. The more action it gets on as many different websites and social media services as possible, the more relevance Google will acknowledge for your video and the higher it will rank.

When you consistently create new, valuable, and engaging videos, then optimize, share, and promote them on Youtube, you will experience a solid, and usually profitable return from your investment of time, money, and energy.

Good luck, and don’t give up!

Article by Mike Gamache. Mike is the CEO of Fleetfoot Marketing, a video marketing company.

SEO - Stay Home Or Go Abroad?

How do you choose a good company to improve your search engine rankings and promote your online business effectively and profitably?

If you are a business based in the UK, it makes good business sense to keep this important part of your operations in the home market and choose a UK SEO company.  There are many good SEO companies offering excellent services but there are also many disreputable companies and it is a good idea to research the companies you are interested in working with to ensure they deliver the services they are offering.

Why Choose a UK SEO Company?
When thinking about outsourcing your website optimisation you should consider your own market and the people to whom you are selling your products.  You should also be aware of the way in which Google and other search engines present information to users in your area.

If the people you are trying to reach are searching the internet primarily in the UK, their search results will be based on mainly UK sites and will be presented by google.co.uk rather than google.com.  If your site is optimised for google.com then your page may not be shown to a user searching in the UK; potentially losing you valuable visitors and customers.

In view of the way the search engines behave, it makes sense to engage the services of a company who are experts in the demographic of the major search engines, in addition to understanding and being prepared for changes, when they come.

More importantly, you should be engaging the services of an SEO company in the same time-zone as your own company. This makes support much easier for you, since the SEO Company will be working when you are, meaning problems can be dealt with immediately. So if your site has problems and disappears from the search engine rankings, you will not have to wait for many hours to receive support – perhaps costing you substantially in lost revenue.

The Benefits of Staying at Home
In addition to the peace of mind you gain from having support during your normal working hours, an SEO company which is based in the UK will have a better understanding of your target audience and will be able to optimise your site for users and search engines alike.  This is an important point since you want quality traffic coming to your site.  For example, there is no point in someone from Alaska being presented with your site, by an international search engine, if you sell flip-flops in the UK.
Search engine optimisation is only part of the internet-marketing plan, the search engines present the pages to the user but the user must click on your site before there is any chance you might make a sale.  It is just as important to ensure the users who see your site are actually looking for your product.  A UK SEO company will enhance your online presence, in the UK, and help to drive more quality traffic to your website, making your online business more profitable.
Therefore, when it comes to outsourcing your SEO, it makes more sense to stay at home than to outsource to an international company who have no understanding of the culture of your target market - and will most likely be working to different hours than your own company.

Featured images:

•  License: Creative Commons image source 

Written by Chris Mayhew:

Chris Mayhew is an internet marketer working for Marketing By Web. Working from their office in Bristol they offer professional PPC, SEO and social media management services.