Just as you think you are keeping up with the social media trends and just as you get your workings in order everything changes again!
I don’t know if you have noticed but Twitter has had this thing called “Vine” for a while now where you can take short videos of up to 7 seconds and share them with your followers (I was just about to type friends) on Twitter as well as embedding them on other social media. Vine was initially on iOS but arrived on Android 4.0 and above on June 3 and wow did it take off! Being that the video can only be up to 7 seconds long means that you could only share a brief “moment” with your friends, just to say a little more than what a picture would.
Thing is though, this was only for Twitter, so Facebook was losing out, and fast! So Facebook who owned Instagram decided to get on the bandwagon and added video to their app a few days later, and well...that stole the market back, plus more! Instagram was out there before Vine, so all those Instagram users that used Vine because of Instagram’s lack of video was immediately ‘stolen’ back. So not only has Instagram’s popularity increased, but they have also pinched almost half of Vine’s users.
So where am I going with this? You remember I said that you could embed these videos just like what you would do with a YouTube video right? I believe that the popularity of these Micro-Film apps should be used by businesses and web designers to enhance the user experience and business exposure to customers. Businesses nowadays all have Facebook pages and Twitter accounts, now it is time to expand into the Micro-Film network. Creative web designers can incorporate videos of your Instagram/Vine account onto your website to enhance the user experience. I can already see this being used in retail websites where the product as a brief 7-10 second advert just to show how the product looks, fits or works in real life. This would dramatically increase consumer confidence in the advertised product!
Which should you choose?
Ideally you should choose both! Reason for that is simple; you don’t want to alienate any of your users due to a lack of compatibility. However, looking at current statistics there is an overwhelming agreement that Instagram is clobbering Vine.
After conducting some research it was clear that Instagram is outgunning Vine, which would make sense that if you really felt compelled to go for just one, then you should choose Instagram as it is by far the most popular. However let’s not forget that little rise at the end of Vine’s trend-line; there is still a lot that could happen.
Next Steps?
I think we can all agree that the Micro-Film industry has a big future. We saw this with Twitter and Facebook when the two giants started battling for social network supremacy (and still are); we can only expect the same to happen with these two ‘newcomers’ even with Instagram’s big head start.
Web video production will be playing an ever greater role in how we approach web design. User experience with internet speeds are also getting faster and everyone having access to social media and websites via smartphones, tablets and computers. So it would only make sense that the website development industry ‘upgrades’ as well, or should I say ‘modernise!’
I don’t know if you have noticed but Twitter has had this thing called “Vine” for a while now where you can take short videos of up to 7 seconds and share them with your followers (I was just about to type friends) on Twitter as well as embedding them on other social media. Vine was initially on iOS but arrived on Android 4.0 and above on June 3 and wow did it take off! Being that the video can only be up to 7 seconds long means that you could only share a brief “moment” with your friends, just to say a little more than what a picture would.
Thing is though, this was only for Twitter, so Facebook was losing out, and fast! So Facebook who owned Instagram decided to get on the bandwagon and added video to their app a few days later, and well...that stole the market back, plus more! Instagram was out there before Vine, so all those Instagram users that used Vine because of Instagram’s lack of video was immediately ‘stolen’ back. So not only has Instagram’s popularity increased, but they have also pinched almost half of Vine’s users.
So where am I going with this? You remember I said that you could embed these videos just like what you would do with a YouTube video right? I believe that the popularity of these Micro-Film apps should be used by businesses and web designers to enhance the user experience and business exposure to customers. Businesses nowadays all have Facebook pages and Twitter accounts, now it is time to expand into the Micro-Film network. Creative web designers can incorporate videos of your Instagram/Vine account onto your website to enhance the user experience. I can already see this being used in retail websites where the product as a brief 7-10 second advert just to show how the product looks, fits or works in real life. This would dramatically increase consumer confidence in the advertised product!
Which should you choose?
Ideally you should choose both! Reason for that is simple; you don’t want to alienate any of your users due to a lack of compatibility. However, looking at current statistics there is an overwhelming agreement that Instagram is clobbering Vine.
After conducting some research it was clear that Instagram is outgunning Vine, which would make sense that if you really felt compelled to go for just one, then you should choose Instagram as it is by far the most popular. However let’s not forget that little rise at the end of Vine’s trend-line; there is still a lot that could happen.
Next Steps?
I think we can all agree that the Micro-Film industry has a big future. We saw this with Twitter and Facebook when the two giants started battling for social network supremacy (and still are); we can only expect the same to happen with these two ‘newcomers’ even with Instagram’s big head start.
Web video production will be playing an ever greater role in how we approach web design. User experience with internet speeds are also getting faster and everyone having access to social media and websites via smartphones, tablets and computers. So it would only make sense that the website development industry ‘upgrades’ as well, or should I say ‘modernise!’
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