How To Use Press Release Submission Effectively For SEO

SEO Press release is similar to a standard press release with just one difference. SEO press release will have content that is optimized for SEO to provide greater search engine visibility. By using PRs you can keep the journalists, prospective customers and existing customers updated about the products and services offered by you. Many businesses nowadays use press release submission as part of their SEO campaign to increase brand awareness. If you are interested to know more about what a PR is, click on the following link,

http://en.wikipedia.org/wiki/Press_release.

It is important to ensure that you write it properly caring the guidelines discussed in this article. It should contain embedded links that will direct users to relevant pages on your website. When a good SEO PR is submitted and distributed through a good press release distribution service, it will find its way into other third party websites and this will build a powerful set of backlinks to your website. This will improve the search visibility of your website as you have established a strong set of backlinks. In this post, we will look at a few tips that will help you to create it in a SEO friendly way.

Tips for effective SEO press release submission

Include your primary keywords

• Keywords are the most important aspect of any SEO strategy and therefore you should include your primary keywords in the press release
• Research to identify the primary keywords for your business
• Ideally, you should have your primary keywords 2-3 times in the press release.
• Ensure that the keywords are spread out and are not bundled close to each other

Create a compelling headline using your primary keyword

• Headlines play an important role in attracting users to your work
• The average length of a headline is 70 characters. So create a headline that will wow your audience within the 70-character limit.
• The title has to be short, sweet and attractive.

Create a content relevant sub heading

• Use the sub heading to provide information on the content
• The sub heading is as important as the headline and therefore it has to be attractive and relevant to the content and the headline

Use relevant links in the press release

• The content in the landing page for the links that you use has to be relevant to the content that is present in your PR
• Double check if the links you have provided work before you make your submission
• Do not link the same page to the keywords. Use different landing pages for maximum effectiveness
• Try to provide third party links inside that talk about research or surveys in your area of business. This will help bolster your work.

Provide current information related to you company

• Towards the end of the press release, add information about your company. Ensure that the information provided is the latest.
• You can add a few lines regarding your products or services as final additions to the press release.

Add images

• By adding a compelling picture, you will be able to attract more audience to your submission.
• Pick an image that is relevant and unique for maximum effectiveness.

Matthew Anton is the co-founder of BacklinksVault.com, a company specializing in SEO and Social Media services for over 8000 active businesses.

DIY SEO Or Hiring An SEO Service: The Pros & Cons Of Both

Deciding to take on the task of doing your own search engine optimization can be both a rewarding and challenging undertaking. The same can also be said for outsourcing your SEO to a professional agency that focuses on optimizing websites for businesses that are in your particular market or niche. Both sides of the fence have advantages and disadvantages that must be weighed to determine which option is right for you and the most efficient, cost effective, and profitable choice for your company.
The pros and cons for DIY and outsourced SEO are numerous and varied, but several key points for each one are detailed here to give you a better idea of what they may or may not require and how they may or may not be the best choice for you:

DIY SEO

Do-It-Yourself SEO Advantages

• Complete control over every aspect of SEO and content optimization
• Saves money by internalizing one aspect of business operations
• You alone are responsible for the success or failure of your SEO efforts
• By doing it yourself, you gain a greater understanding of the processes involved

Do-It-Yourself SEO Disadvantages

• Requires a substantial investment of time, taking staff away (or your time away) from their primary duties
• If you aren't highly skilled in SEO, you could end up causing more harm than good with your DIY SEO efforts
• You alone are responsible for the success or failure of your SEO efforts
• Without adequate skill and experience, you may end up incorporating Black Hat tactics into your own website's SEO, resulting in getting your site banned from rankings and search lists
• SEO processes take much longer than they should due to lack of experience
• Little skill or experience in content marketing writing
• Lack of knowledge with regard to search engine algorithms, constant fluctuations in the ranking process, and industry-specific forecasting and trends; puts you at a definite competitive disadvantage

SEO Services

Outsourced SEO Advantages

• Frees up a company's time, staff, and resources, allowing them to be put to more productive use
• A professional agency fully understands all aspects of SEO and how to maximize optimization on a local level (selective markets; niche-specific) and a global scale (mainstream internet visibility)
• A great deal of knowledge about search engine algorithms, fluctuations in ranking processes, and forecasting and trends; gives the client a competitive advantage
• SEO processes are completed in very short time-frames (compared to DIY)
• Full service management of website content and all aspects of site SEO
• Staff usually consists of expert content marketing writers

Outsourced SEO Disadvantages

• Depending on the vendor, outsourced SEO can be quite costly (but sometimes it does take a fortune to make a fortune)
• There are literally thousands of agencies to choose from, making it almost impossible to know if you're getting the "right" SEO firm for your needs
• Without thorough research, you may end up hiring the services of a Black Hat SEO, which could result in highly damaging consequences for your online content, reputation, visibility, and profitability

A competent and qualified SEO company will have a proven track record of success stories and an established reputation in the industry. Outsourcing your SEO services is not a cheap undertaking, but if it is done correctly your company will see the benefits through increased web traffic, higher ranking placement, and improved conversion rates. While you can do your own SEO and may even do well at it, you will likely never be as successful at it as an agency that specializes in website optimization and online marketing.

10 SEO Link Building Tricks You Need To Know

Building links to help increase your ranking in search engines doesn't have to be difficult. A well-thought out SEO strategy should include gradual link building and not trying to develop hundreds of links all at one time. Below, you will find 10 ways to help you build these links using methods you may not have thought about before.

1. Put out a press release.

A press release can help expose your website to the public, while at the same time giving you a free backlink on several different websites. This could include popular news websites with a high PageRank.

2. Create web 2.0 sites.

By creating a page on Tumblr or Blogger.com, you can get yourself an easy backlink on a website that you know is reputable. All it takes is a little bit of content to get started, and you don't even have to update it if you don't want to.

3. Submit content to article directories.

Article directories can be a great place to build natural backlinks. The key to getting your article approved is to write something engaging and original, as well as adding in a link back to your site, will give your website a better chance at rising in the search engine rankings.

4. Make a guest post on a blog.

Finding quality blogs in your niche that will accept a guest post can really be a win-win situation for both parties involved. You get a backlink to your site, and the blog owner gets content that will pull readers in. An SEO reseller can find relevant blogs for you if you can't find many yourself.

5. Optimize your site for mobile search.

Having a mobile version of your site that looks good on smartphone browsers can only help your website's position in the search rankings. A mobile site will reduce the bounce rate of smartphone users, this makes your website look more helpful to search engine visitors which will help your SEO efforts bear fruit.

6. Use a popular document host to create links.

Document hosting sites like PasteBin and Scribd are great resources for creating backlinks. With just a little bit of content and a link to your website, you can gain instant exposure that will be indexed by search engines fairly quickly.

7. Post comments to popular blogs.

Adding your own comment to a popular blog post on a high-PR website can be a great way to create a natural backlink. When doing this, make sure the comment should be relevant to the article. An SEO reseller can find blog posts tailored to this kind of link building.

8. Utilize social media.

While most websites may have a Twitter or Facebook page, it helps to go beyond just letting them sit there.

9. Submit your website link to organization websites.

If you are part of a city or state Chamber of Commerce, that would be a great place to start. Industry websites may also take links to sites within the same niche.

10. Hire an SEO agency.

If you feel you don't have the time or knowhow to get links built to your site, you may want to consider hiring a professional SEO agency or SEO reseller to help you out with this. I recommend a company called Agency Platform that I've worked with for several years, but you can choose any SEO company that you feel comfortable working with.

Nicole is a freelance author who enjoys writing about SEO, PPC, and everything to do with Internet Marketing.

SEO - Stay Home Or Go Abroad?

How do you choose a good company to improve your search engine rankings and promote your online business effectively and profitably?

If you are a business based in the UK, it makes good business sense to keep this important part of your operations in the home market and choose a UK SEO company.  There are many good SEO companies offering excellent services but there are also many disreputable companies and it is a good idea to research the companies you are interested in working with to ensure they deliver the services they are offering.

Why Choose a UK SEO Company?
When thinking about outsourcing your website optimisation you should consider your own market and the people to whom you are selling your products.  You should also be aware of the way in which Google and other search engines present information to users in your area.

If the people you are trying to reach are searching the internet primarily in the UK, their search results will be based on mainly UK sites and will be presented by google.co.uk rather than google.com.  If your site is optimised for google.com then your page may not be shown to a user searching in the UK; potentially losing you valuable visitors and customers.

In view of the way the search engines behave, it makes sense to engage the services of a company who are experts in the demographic of the major search engines, in addition to understanding and being prepared for changes, when they come.

More importantly, you should be engaging the services of an SEO company in the same time-zone as your own company. This makes support much easier for you, since the SEO Company will be working when you are, meaning problems can be dealt with immediately. So if your site has problems and disappears from the search engine rankings, you will not have to wait for many hours to receive support – perhaps costing you substantially in lost revenue.

The Benefits of Staying at Home
In addition to the peace of mind you gain from having support during your normal working hours, an SEO company which is based in the UK will have a better understanding of your target audience and will be able to optimise your site for users and search engines alike.  This is an important point since you want quality traffic coming to your site.  For example, there is no point in someone from Alaska being presented with your site, by an international search engine, if you sell flip-flops in the UK.
Search engine optimisation is only part of the internet-marketing plan, the search engines present the pages to the user but the user must click on your site before there is any chance you might make a sale.  It is just as important to ensure the users who see your site are actually looking for your product.  A UK SEO company will enhance your online presence, in the UK, and help to drive more quality traffic to your website, making your online business more profitable.
Therefore, when it comes to outsourcing your SEO, it makes more sense to stay at home than to outsource to an international company who have no understanding of the culture of your target market - and will most likely be working to different hours than your own company.

Featured images:

•  License: Creative Commons image source 

Written by Chris Mayhew:

Chris Mayhew is an internet marketer working for Marketing By Web. Working from their office in Bristol they offer professional PPC, SEO and social media management services.