How To Use Press Release Submission Effectively For SEO

SEO Press release is similar to a standard press release with just one difference. SEO press release will have content that is optimized for SEO to provide greater search engine visibility. By using PRs you can keep the journalists, prospective customers and existing customers updated about the products and services offered by you. Many businesses nowadays use press release submission as part of their SEO campaign to increase brand awareness. If you are interested to know more about what a PR is, click on the following link,

http://en.wikipedia.org/wiki/Press_release.

It is important to ensure that you write it properly caring the guidelines discussed in this article. It should contain embedded links that will direct users to relevant pages on your website. When a good SEO PR is submitted and distributed through a good press release distribution service, it will find its way into other third party websites and this will build a powerful set of backlinks to your website. This will improve the search visibility of your website as you have established a strong set of backlinks. In this post, we will look at a few tips that will help you to create it in a SEO friendly way.

Tips for effective SEO press release submission

Include your primary keywords

• Keywords are the most important aspect of any SEO strategy and therefore you should include your primary keywords in the press release
• Research to identify the primary keywords for your business
• Ideally, you should have your primary keywords 2-3 times in the press release.
• Ensure that the keywords are spread out and are not bundled close to each other

Create a compelling headline using your primary keyword

• Headlines play an important role in attracting users to your work
• The average length of a headline is 70 characters. So create a headline that will wow your audience within the 70-character limit.
• The title has to be short, sweet and attractive.

Create a content relevant sub heading

• Use the sub heading to provide information on the content
• The sub heading is as important as the headline and therefore it has to be attractive and relevant to the content and the headline

Use relevant links in the press release

• The content in the landing page for the links that you use has to be relevant to the content that is present in your PR
• Double check if the links you have provided work before you make your submission
• Do not link the same page to the keywords. Use different landing pages for maximum effectiveness
• Try to provide third party links inside that talk about research or surveys in your area of business. This will help bolster your work.

Provide current information related to you company

• Towards the end of the press release, add information about your company. Ensure that the information provided is the latest.
• You can add a few lines regarding your products or services as final additions to the press release.

Add images

• By adding a compelling picture, you will be able to attract more audience to your submission.
• Pick an image that is relevant and unique for maximum effectiveness.

Matthew Anton is the co-founder of BacklinksVault.com, a company specializing in SEO and Social Media services for over 8000 active businesses.