7 Tips For Styling A Blog Post For SEO

Blogging is a great way to generate interest in your private label. With proper techniques you can put out a blog that is popular with both readers and search engines. Although increasing the SEO of your blog is important, do not forget that the ultimate goal of any successful blog is to generate loyal readership.

The following are a few tips that should help you to both raise your readership numbers, especially those vital repeat visitors, and increase your blog's SEO.

Here are 7 tips for styling a blog post for SEO:

1. Short and Sweet

When blogging, always write in short sentences. Try to keep the number of sentences in each paragraph to three or less and double space in between paragraphs. Your English teacher would never approve, but this keeps your blog easy to read. It also allows the search engines to easily look for keywords and phrases.

 2. Use Subheadings

Subheadings allow your readers to quickly scan a post to see if it contains information they want to read about. Choose them wisely and keep them to three words or less. It may be a good idea to choose effective subheadings first and then write paragraphs to support them. This is a good way to create effective titles as well.

3. Choose Strong Keywords

Effective keywords may be the most important tool for driving traffic to your blog. Before starting a post come up with a list of keywords that people are likely to use to search for the information you plan to write about.

Once you have decided on the keywords, or keyword phrases, use them in your writing at a rate of about 5 per hundred words. Do not overuse them or your writing will seem stilted and unnatural. Higher numbers of keywords may be good for SEO but bad for your private label.

 4. Use Images

Readers like to see pictures while they are reading, especially if they clarify information contained in the post. Well placed images will increase your blog's search engine ranking as well. Write well thought out captions for your images. Often these pictures are the first thing your readers look at and a good caption may convince them to read further. And of course, make sure that the names of your images are search engine and SEO friendly.

 5. Use Links

Links within your blog postings are a great tool to enhance SEO. Using deep links, those that take the reader to other posts within the same blog or other sites under your private label, will work best to raise your blog's search engine ranking. Readers like links too. It makes it easy for them to quickly and easily get more specific information if they choose to.

 6. Use Bulleted Lists

The proper use of bulleted lists makes it simple for your readers to locate exactly the information they are looking for. For best results, keep the lists short with a single, clear topic for each bullet listed.

 7. Use Social Media

It is hard to overemphasize the importance of using social media sites to promote your blog. Discussing your blog on Facebook, Twitter, Linkedin and Google+, complete with links if appropriate, is a great way to increase the recognition of your private label and drive traffic to your blog.

The popularity of social media sites is in constant flux. Keep up to date on which ones are trending and devote more of your efforts there. If you don't know how to properly perform social media tactics to help drive more traffic to your site, you may want to consider hiring an Internet marketing company (I always recommend a company called agency platform that I've had great success with) to help you with these strategies.

Having a great blog will not do much to generate interest in your private label if no one reads it. The use of proper SEO techniques will drive traffic to your blog and the use of a reader friendly style will keep them coming back for more.

Youtube Video Optimization Tips for Google Searches

Youtube Optimization Elements

It goes without saying that the internet is evolving at an immeasurable rate. As a Video Producer turned Internet Marketer, I wholeheartedly believe that a compelling video with the correct sales tactics and calls to action can produce more substantial results than any other form of online media. Unfortunately, the best video in the world won’t generate new business if nobody sees it.

With the correct on-page optimization tactics, a Youtube video can rank on the top of Google and Youtube searches. There are many additional variables that I will not be able to touch on today, but a well-produced video that has good on-page SEO will usually produce amazing results without having to worry about channel authority, marketing or linking tactics.

Before Uploading Your Video File

A little bit of planning can go a long way. The very first thing that you should do is “keyword research.” There are several softwares and websites that have keyword research tools. Although I use several tools and software for SEO, the keyword research tool that I prefer is Wordtracker.

After using your preferred keyword research tool, hopefully, you find the perfect keyword. A keyword that is closely related to your content, with high search volume and low competition is what you are looking for. The metrics can vary drastically depending on your subject, but the insight that keyword research can provide is nearly priceless.

Once you have chosen your “focus keyword” rename your video file with it. For instance, your keyword is “Caribbean Travel Tips 2013” rename your file and keep the same extension. Your video file would be renamed as “caribbean-travel-tips-2013.mp4” or .mov, .avi, etc.

Title

Your video’s title is the single most important onsite SEO element. Make sure to keep it between 40 and 67 characters and include your focus keyword. For instance, I would update the title while the video is uploading to become “Mike's Caribbean Travel Tips 2013 | Fleetfoot Marketing”

I like to use this SEO Character Counter page to help make my titles quickly.

At this point, you can remove the extension. Your title does not need the ,mp4, .mov, .avi, or whatever other extension it may have.

Description

A full description is important for the search engines to be able to find and rank your video properly, so don’t get lazy on this part. A good description should be at least 300 words. I have seen other authorities recommend 500-700 words, but I have found 300 do be sufficient.

Make sure to include your keyword as the very first item, followed by a link to your website, social media, or whatever other place you would like your viewers to visit. Your page will have a little extra juice if there is an outbound link with the keyword in it, such as http://examplesite.com/caribbean-travel-tips-2013 but only do this if you actually have a real page to link to or your video may get penalized.

Very few people will actually read the description, but it is important not to overuse your keyword. This article from SEO Braintrust explains what not to do when writing a description. My suggestion is to simply transpose the video. This should produce a description that is relevant to the video, and includes related keywords.

Tags

Tags are fairly easy. If you want to get a good idea of some tags to use, do a search on Youtube of your focus keyword and look at the tags on the top-three videos. Use the ones that are related to your video, as well as a couple of your own. Don’t use more than ten because this will give less weight to each. Also, avoid duplicates.

Video Thumbnail

A good video thumbnail is important because every internet user makes a split-second decision to click on your video or not based on its title and the thumbnail image. Youtube will generate 3 random images to choose from, and if they aren’t perfect, you should upload your own. This option may not be available to every user, so make sure you are in a good standing with Youtube and you have followed Google’s terms of service.

Advanced Settings

The more information you provide to Youtube, the more relationships Youtube and Google will find with other users. This will cause your video to be favored in Youtube and Google searches for certain users, so make sure to add a date and location under the “advanced settings” tab.

Share and Promote

This is beyond the scope of this article, but now that you have a great video that is perfectly optimized, it is time to share, link-to, embed, and promote your video. The more action it gets on as many different websites and social media services as possible, the more relevance Google will acknowledge for your video and the higher it will rank.

When you consistently create new, valuable, and engaging videos, then optimize, share, and promote them on Youtube, you will experience a solid, and usually profitable return from your investment of time, money, and energy.

Good luck, and don’t give up!

Article by Mike Gamache. Mike is the CEO of Fleetfoot Marketing, a video marketing company.

SEO - Stay Home Or Go Abroad?

How do you choose a good company to improve your search engine rankings and promote your online business effectively and profitably?

If you are a business based in the UK, it makes good business sense to keep this important part of your operations in the home market and choose a UK SEO company.  There are many good SEO companies offering excellent services but there are also many disreputable companies and it is a good idea to research the companies you are interested in working with to ensure they deliver the services they are offering.

Why Choose a UK SEO Company?
When thinking about outsourcing your website optimisation you should consider your own market and the people to whom you are selling your products.  You should also be aware of the way in which Google and other search engines present information to users in your area.

If the people you are trying to reach are searching the internet primarily in the UK, their search results will be based on mainly UK sites and will be presented by google.co.uk rather than google.com.  If your site is optimised for google.com then your page may not be shown to a user searching in the UK; potentially losing you valuable visitors and customers.

In view of the way the search engines behave, it makes sense to engage the services of a company who are experts in the demographic of the major search engines, in addition to understanding and being prepared for changes, when they come.

More importantly, you should be engaging the services of an SEO company in the same time-zone as your own company. This makes support much easier for you, since the SEO Company will be working when you are, meaning problems can be dealt with immediately. So if your site has problems and disappears from the search engine rankings, you will not have to wait for many hours to receive support – perhaps costing you substantially in lost revenue.

The Benefits of Staying at Home
In addition to the peace of mind you gain from having support during your normal working hours, an SEO company which is based in the UK will have a better understanding of your target audience and will be able to optimise your site for users and search engines alike.  This is an important point since you want quality traffic coming to your site.  For example, there is no point in someone from Alaska being presented with your site, by an international search engine, if you sell flip-flops in the UK.
Search engine optimisation is only part of the internet-marketing plan, the search engines present the pages to the user but the user must click on your site before there is any chance you might make a sale.  It is just as important to ensure the users who see your site are actually looking for your product.  A UK SEO company will enhance your online presence, in the UK, and help to drive more quality traffic to your website, making your online business more profitable.
Therefore, when it comes to outsourcing your SEO, it makes more sense to stay at home than to outsource to an international company who have no understanding of the culture of your target market - and will most likely be working to different hours than your own company.

Featured images:

•  License: Creative Commons image source 

Written by Chris Mayhew:

Chris Mayhew is an internet marketer working for Marketing By Web. Working from their office in Bristol they offer professional PPC, SEO and social media management services.

What is Google Adsense? How Does Adsense Work?

ADSENSE
 
AdSense is Google's product which allows website owners to display relevant ads on their websites in order to earn the revenue generated by clicks on that ads. Google offers a certain share of the revenue generated by clicks on the ads displayed on website of a publisher.

Website owners can register in this advertising program by signing up Adsense and can display text, image, video and simple link ads as per the settings opted in the Adsense Account. Although, there are some default color themes for Ads but publishers can customize ads according to the colors and templates of their websites.

A publisher can select on which pages and places he wants the ads to display. Publishers can also choose the appropriate ad unit with proper size to be fit on the pages where ads are to be displayed.

It is recommended to manage ad units in custom channels for keeping managed and categorizing the ads according to your own settings. You can also keep viewing the performance of ads by putting them in proper channels you made for them.

Click Through Rate (CTR) is a basic phenomenon to conclude the performance of your ads or channels. If CTR is not very good then you should consider changing the place of your ads and then check the results after some significant time.

What is Pay Per Click Advertising - PPC ?

What is PPC? PPC is an advertisement and it stands for Pay Per Click. A name itself defines and shows that it’s something related to an advertisement where we have to pay a certain amount for each time whenever our ads are being clicked. Nowadays marketers, companies, manufacturers and suppliers are widely using PPC campaign in order to capture big audience from worldwide/nationwide & get quick n effective results from it.

PPC is basically sponsored ad which gives great opportunity to the marketers that they can target a market according to their desire and wherever they want in limited budget. It’s just like you want a customer from a country USA, city should be New York so it’s possible and a PPC ad will only appear in New York, USA.

PPC are being offered on various search engines mainly on Google, yahoo, bing and now facebook is also offering this kind of service where you can place your sponsored ad according to your target.

Few benefits of PPC are :

·         - Capture your Target Market
·         - Use minimum budget and get a chance to grab big opportunity or result
·         - Immediate response (Depend upon the product/services)
·         - Possibility of good ROI.
·         - Quick result as compare to SEO.
·         - Budget in your hand .
·         - Increase visibility locally & internationally.
·         - Track your advertisement.

There are many other advantages as well but that is possible if a advertiser is smart and use his/her campaign in a effective way so PPC can be really fruitful otherwise it can be a waste of money too.