How do you choose a good company to improve your search engine rankings and promote your online business effectively and profitably?
If you are a business based in the UK, it makes good business sense to keep this important part of your operations in the home market and choose a UK SEO company. There are many good SEO companies offering excellent services but there are also many disreputable companies and it is a good idea to research the companies you are interested in working with to ensure they deliver the services they are offering.
Why Choose a UK SEO Company?
When thinking about outsourcing your website optimisation you should consider your own market and the people to whom you are selling your products. You should also be aware of the way in which Google and other search engines present information to users in your area.
If the people you are trying to reach are searching the internet primarily in the UK, their search results will be based on mainly UK sites and will be presented by google.co.uk rather than google.com. If your site is optimised for google.com then your page may not be shown to a user searching in the UK; potentially losing you valuable visitors and customers.
In view of the way the search engines behave, it makes sense to engage the services of a company who are experts in the demographic of the major search engines, in addition to understanding and being prepared for changes, when they come.
More importantly, you should be engaging the services of an SEO company in the same time-zone as your own company. This makes support much easier for you, since the SEO Company will be working when you are, meaning problems can be dealt with immediately. So if your site has problems and disappears from the search engine rankings, you will not have to wait for many hours to receive support – perhaps costing you substantially in lost revenue.
The Benefits of Staying at Home
In addition to the peace of mind you gain from having support during your normal working hours, an SEO company which is based in the UK will have a better understanding of your target audience and will be able to optimise your site for users and search engines alike. This is an important point since you want quality traffic coming to your site. For example, there is no point in someone from Alaska being presented with your site, by an international search engine, if you sell flip-flops in the UK.
Search engine optimisation is only part of the internet-marketing plan, the search engines present the pages to the user but the user must click on your site before there is any chance you might make a sale. It is just as important to ensure the users who see your site are actually looking for your product. A UK SEO company will enhance your online presence, in the UK, and help to drive more quality traffic to your website, making your online business more profitable.
Therefore, when it comes to outsourcing your SEO, it makes more sense to stay at home than to outsource to an international company who have no understanding of the culture of your target market - and will most likely be working to different hours than your own company.
Written by Chris Mayhew:
Chris Mayhew is an internet marketer working for Marketing By Web. Working from their office in Bristol they offer professional PPC, SEO and social media management services.
If you are a business based in the UK, it makes good business sense to keep this important part of your operations in the home market and choose a UK SEO company. There are many good SEO companies offering excellent services but there are also many disreputable companies and it is a good idea to research the companies you are interested in working with to ensure they deliver the services they are offering.
Why Choose a UK SEO Company?
When thinking about outsourcing your website optimisation you should consider your own market and the people to whom you are selling your products. You should also be aware of the way in which Google and other search engines present information to users in your area.
If the people you are trying to reach are searching the internet primarily in the UK, their search results will be based on mainly UK sites and will be presented by google.co.uk rather than google.com. If your site is optimised for google.com then your page may not be shown to a user searching in the UK; potentially losing you valuable visitors and customers.
In view of the way the search engines behave, it makes sense to engage the services of a company who are experts in the demographic of the major search engines, in addition to understanding and being prepared for changes, when they come.
More importantly, you should be engaging the services of an SEO company in the same time-zone as your own company. This makes support much easier for you, since the SEO Company will be working when you are, meaning problems can be dealt with immediately. So if your site has problems and disappears from the search engine rankings, you will not have to wait for many hours to receive support – perhaps costing you substantially in lost revenue.
The Benefits of Staying at Home
In addition to the peace of mind you gain from having support during your normal working hours, an SEO company which is based in the UK will have a better understanding of your target audience and will be able to optimise your site for users and search engines alike. This is an important point since you want quality traffic coming to your site. For example, there is no point in someone from Alaska being presented with your site, by an international search engine, if you sell flip-flops in the UK.
Search engine optimisation is only part of the internet-marketing plan, the search engines present the pages to the user but the user must click on your site before there is any chance you might make a sale. It is just as important to ensure the users who see your site are actually looking for your product. A UK SEO company will enhance your online presence, in the UK, and help to drive more quality traffic to your website, making your online business more profitable.
Therefore, when it comes to outsourcing your SEO, it makes more sense to stay at home than to outsource to an international company who have no understanding of the culture of your target market - and will most likely be working to different hours than your own company.
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Written by Chris Mayhew:
Chris Mayhew is an internet marketer working for Marketing By Web. Working from their office in Bristol they offer professional PPC, SEO and social media management services.
