ADSENSE
AdSense is Google's product which allows website owners to
display relevant ads on their websites in order to earn the revenue
generated by clicks on that ads. Google offers a certain share of the
revenue generated by clicks on the ads displayed on website of a
publisher.
Website owners can register in this
advertising program by signing up Adsense and can display text, image,
video and simple link ads as per the settings opted in the Adsense
Account. Although, there are some default color themes for Ads but
publishers can customize ads according to the colors and templates of
their websites.
A publisher can select on which pages
and places he wants the ads to display. Publishers can also choose the
appropriate ad unit with proper size to be fit on the pages where ads
are to be displayed.
It is recommended to manage ad
units in custom channels for keeping managed and categorizing the ads
according to your own settings. You can also keep viewing the
performance of ads by putting them in proper channels you made for them.
Click
Through Rate (CTR) is a basic phenomenon to conclude the performance of
your ads or channels. If CTR is not very good then you should consider
changing the place of your ads and then check the results after some
significant time.
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