What is Google Adsense? How Does Adsense Work?

ADSENSE
 
AdSense is Google's product which allows website owners to display relevant ads on their websites in order to earn the revenue generated by clicks on that ads. Google offers a certain share of the revenue generated by clicks on the ads displayed on website of a publisher.

Website owners can register in this advertising program by signing up Adsense and can display text, image, video and simple link ads as per the settings opted in the Adsense Account. Although, there are some default color themes for Ads but publishers can customize ads according to the colors and templates of their websites.

A publisher can select on which pages and places he wants the ads to display. Publishers can also choose the appropriate ad unit with proper size to be fit on the pages where ads are to be displayed.

It is recommended to manage ad units in custom channels for keeping managed and categorizing the ads according to your own settings. You can also keep viewing the performance of ads by putting them in proper channels you made for them.

Click Through Rate (CTR) is a basic phenomenon to conclude the performance of your ads or channels. If CTR is not very good then you should consider changing the place of your ads and then check the results after some significant time.

What is Pay Per Click Advertising - PPC ?

What is PPC? PPC is an advertisement and it stands for Pay Per Click. A name itself defines and shows that it’s something related to an advertisement where we have to pay a certain amount for each time whenever our ads are being clicked. Nowadays marketers, companies, manufacturers and suppliers are widely using PPC campaign in order to capture big audience from worldwide/nationwide & get quick n effective results from it.

PPC is basically sponsored ad which gives great opportunity to the marketers that they can target a market according to their desire and wherever they want in limited budget. It’s just like you want a customer from a country USA, city should be New York so it’s possible and a PPC ad will only appear in New York, USA.

PPC are being offered on various search engines mainly on Google, yahoo, bing and now facebook is also offering this kind of service where you can place your sponsored ad according to your target.

Few benefits of PPC are :

·         - Capture your Target Market
·         - Use minimum budget and get a chance to grab big opportunity or result
·         - Immediate response (Depend upon the product/services)
·         - Possibility of good ROI.
·         - Quick result as compare to SEO.
·         - Budget in your hand .
·         - Increase visibility locally & internationally.
·         - Track your advertisement.

There are many other advantages as well but that is possible if a advertiser is smart and use his/her campaign in a effective way so PPC can be really fruitful otherwise it can be a waste of money too.

Search Engine Marketing, Adwords and Wasted Reach

Adwords! Big or Small
You must have heard it a thousand times, "Google Adwords are for small entities who have limited marketing budget". Contrary to popular belief Google Adwords can perfectly substitute a Television commercial if not more.  People spend more time online than before and this surfing came at the cost of lesser television time therefore in the near future Internet will replace Television to some significant extent.


Diminish Wasted Reach with Adwords

The perceived  importance of SEM will get enhanced when you see how Google Adwords diminishes Wastage Reach and only targets the relevant audience.When you promote your product through traditional marketing channels you end up spending some part of your marketing budgets at promoting your products to people who don’t want it. To overcome this “wasted reach problem” Google introduced “Adwords”, a PayPerClick keyword based digital advertising solution which enables you to target your market with great precision.

Adwords! A 50 caliber Sniper Rifle

Google Adwords enables you to pinpoint your ads only to the segment which is interested in your ad. This rare feature of Google Adwords allows it become the future of promotion in the world. Google Adwords is like sniper rifle, its a very power weapon and can work wonders if used by an expert. Precision and keen observation is what differentiate between a novice and an effective expert.

To acquire this great precision requires Search engine marketing expertise.

Q. Wondering whether you have it in you to be a successful Google Adwords Champ.

Ans. Other than the working knowledge of an Adwords account you should also have the following expertise: 

  

Do you have these expertise?

• To prevent researchers clicks
• To prevent fraud clicks
• To optimize your landing page

Researcher Clicks
Not every visitor clicking on your advertisement is a potential buyer. According to a research almost 30% of the clicks are received by visitors who are researching for similar products. This leaves to only 40% (40%=100% –30%Fraud –30%Research) of the received visitors to be your potential buyers.


Fraud Clicks
According to studies, around 30% of the clicks on an advertisement are fraud clicks. Although Google provides the ability to reclaim that investment, it gets very time consuming and requires a lot of setup on your website to identify these clicks.


Landing Pages
Identifying & creating the right landing page for your SEM campaign requires specific expertise. Knowing how to present your product & multiple options for your landing customer can make a difference of 200% conversion but requires consultancy from experts or you can spend some time on the good old Google search engine for research.

What is AdCenter?

ADCENTER

AdCenter is Microsoft’s CPC Ad Network. AdCenter is quite novel in search engine marketing but still it offers several solid features like dayparting. Microsoft’s AdCenter though, can be an emerging online marketing tool but for the moment, it has low awareness and market if compared to Google Adwords

Learning How to Set Up Your Google Adwords Campaign for the First Time

An article for beginners to adwords discussing about how to setup google adwords campaign. Value precautionary steps before running it live.

When you gonna setup a campaign for advertising either your own business through Pay per Click (PPC) or working for a client in order to earn maximum return on investment (ROI) you have to consider a several things before you get started. Definitely, advertising with Google Adwords is an effective way for promoting a product, service or website but achieving the set goals through it is not a simple deal. This article will help those who are novice to PPC Advertising. 

Consider the following points to learning about how to set up your google adwords campaign. It is worth studying if you are new to search engine marketing using google adwords.

Signing Up for Adwords

Before you start with Adwords you must have to sign up for Google Adwords to move further. If you already have a Google Account, you can sign it in and find Adwords in Products section otherwise you have to go to http://adwords.google.com and sign up. You don’t have to bother for using different email address for it if you already have a Google Account.

Setting Objectives and Foresee Targets

Its up to you that you focus on per click cost (CPC) or want to limit your campaign for a daily or monthly budget while planning to invest but you must set what your objective is. Mostly, it will be subject to the nature of your business/website. 

If you are setting up campaign for a business, your objective will be to increase the sales from your targeted regions. If you have to make campaign for promoting a website, your objective might be to increase sign ups or any activities on your website. In case you have to increase the sale, you could setup your objective like getting minimum 2 sales within a week with consuming maximum $50 as your budget.

Whatever it is, important thing is to set it and foresee what target you have to achieve.

Structuring Your Adwords Account
The next deal is how to structure your adwords account.

Campaign(s) >> Ad Groups >> Ad Copies + Keywords

Structuring your Adwords account is very crucial and important to the effectiveness and achievement of your Adwords Campaign objectives. 

Therefore, first you need to create a new campaign with the basic settings you have to go for. You have to put your daily budget, target locations (countries, states, cities etc) and other basic settings. You can create a new campaign in your account from 'Campaigns' tab clicking on 'New Campaign' button as shown in the visual (Click on image for enlarged view).

Create New Campaign

As you have created your campaign, you would have to make your account structured by creating Ad Groups and identifying keywords for each Ad Group.

You can make ad groups by gathering related keywords in the ad group; it depends upon your product or service that how many ad groups you need to create.  

Let’s assume you have a line of bags which you have to promote for sale through Google Adwords. You have following types of bags which you have to sell:

- Tote Bags

- Shopping Bags

- Gift Bags

- Grocery Bags

So you would create four ad groups namely Tote Bags, Shopping Bags, Gift Bags and Grocery Bags. For each Ad Group you will select the keywords and insert into the relevant Ad Group. Let’s take an example as for Tote Bags you would select ‘tote bags’, ‘quality tote bags’, ‘promotional tote bags’ and so on.

You will repeat the insertion of related keywords for each Ad Group. Not necessarily select the same keywords for each Ad Group but select keywords by Keyword Tool of Adwords which will show you Max CPC, number of searches monthly/globally and other useful details for your keywords.

Creating Ads in Your Ad Groups

After picking up the final keywords you have to create ads that will show on Google when searched in the regions you targeted in your campaign.

Consider grouping the keywords that are closely related so you can make separate ads for those related keywords and to avoid messing up within the list of keywords and ads. This will also help you organize your campaigns and to gauge performance of keywords, ads and Ad Groups as well. It is a useful practice to create Multiple Ad Copies to test which ad copy performs better so you can continue with the better performing ad copy and drop the one with lower performance.

It must be at least 3 or more ad copies can be perfect to control the situation. This helps out Google in finding out which type of ads have been the best CTR and it begins showing the ad more. Soon after a complete week is over, you can delete the less effective ad and use some other ad having different text. You must keep trying to beat the existing winning ads.

Keep Monitoring the Campaign Performance

Optimizing campaigns by the time is the key to success towards your objectives of ppc advertisement. Do not underestimate its importance and keep check on your campaign and upcoming statistics of clicks, CTR, impressions and other segments.

Keep making changes in your keywords, finding out search terms to check if there is need to put any words into your negative keywords list. Keep optimizing your ad copies and moving ahead to an ad copy which maximum CTR. Keep eye on your daily budget and bids of the keywords, altering them smartly for efficiency and effectiveness of your campaign. 

Also, never forget the landing pages of your websites and make sure your landing pages are perfectly relevant to each of your keywords. Checking Bounce Rate of your Campaigns is also a good option to analyze the time, visitors stay on your landing pages. You can check by associating your campaign with Google Analytics.

Seems you can set up your Adwords Campaign to achieve your business objectives.

P.S. Please share your thoughts and leave comments for this write up. You can discuss any other question or topic on adwords forum.

Search Engine Marketing & Search Engine Optimization

Search Engine Marketing (SEM) 

SEM (Search Engine Marketing) is a bit different tool from that of SEO (Search Engine Optimization). The objective of both tools is the same for the companies to maximize the revenues. SEM is quite useful for the shortly run campaigns such as for any exhibitions or trade shows by any company whereas SEO serves the long term benefits of any company.

Advantages of SEM

There are numerous benefits of SEM over SEO. Some of them are:

1- Result oriented on quick basis
2- The most targeted tool for targeting a specific audience
3- SEM ROI (Return On Investment) Report
4- A good tool for short campaigns
5- Time management associated with cost